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Friday, 10/09/2009 12:43:24 AM

Friday, October 09, 2009 12:43:24 AM

Post# of 731914
‘Bank Minded. Wild at Heart’

http://blogs.wsj.com/bankruptcy/2009/10/08/bank-minded-wild-at-heart/

Wait till they hear about this one at WaMuTruth.com, WaMuStory.com and the other online rallying points for those who lost billions in the largest banking collapse in U.S. history, that of Washington Mutual Bank.

Grieving parent Washington Mutual Inc. is peddling intellectual property it no longer needs now that its main business is beating up JPMorgan Chase & Co. Last year, JPMorgan took WaMu off the hands of worried regulators in a lightning-quick, allegedly dirt-cheap deal, setting off legal brawls.

In the meantime, Washington Mutual Inc., WaMu’s former owner, is disposing of trademarks and domain names in the U.S. Bankruptcy Court in Wilmington, Del.

Nothing using the WaMu name is going on the auction block just yet. Anyone hoping to buy the rights to the Internet domain WaMusucks.com, for example, is out of luck. Washington Mutual Inc. owns that particular piece of Web real estate, and creditors so far have not been able to bring themselves to part with it.

But Washington Mutual’s “Bank Minded. Wild at Heart” trademark is for sale, according to a filing in the U.S. Bankruptcy Court in Wilmington, Del.

The “Wild at Heart” trademark was not linked to WaMu’s chancy home lending operation. It refers to banking services for the arts and entertainment crowd, including sporting events and concerts.

“Bank Smile Repeat” is also up for sale, as is “Smiling All the Way to the Bank.” Guess they don’t need that anymore at Washington Mutual Inc., which was driven to Chapter 11 shortly after panicked depositors withdrew more than $16 billion from WaMu in a 10-day period.

Then there’s a line of goods that are a little frightening, given that the entity that owns them is the lawsuit-proof bankrupt parent of the biggest banking flop of 2008: trademarks and Web domains that offer protection against identity theft. Washington Mutual Inc. is selling its ID Theft Inspect trademark, and a batch of identity theft-related Web domain names: identitytheftinspect.com, idtheftinspect.com.

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