Forwardly Inc (FORW)

[shinebox]

Watson conversation summary.

I spoke to Watson this afternoon. Things sound like they're ready to roll very soon. I won't repeat what already has been said, but here some concise points of our conversation.

1. He said they are just about done with the last 1% of the technical upgrades. What really got my attention is the way he spoke about the real estate company they are working on. He said that they are waiting for our completion of the technical upgrades so they can start their testing in order to roll it out to their employees. Sounds like a done deal to me.

2. He also said that once the real estate deal is officially off the ground, they will use it as their advertising foundation in order to get their foot in the door with other companies.

3. Once the technical upgrades are done, the marketing blitz will start. In his words, "Kendra Todd will be in at least 90% if not 100% of our ads". She will be the face of the company. They will advertise on the internet, radio ads and tv ads on a national level.

4. Once the technical stuff is done, we can expect PRs and updates from the company on a regular basis. They will have much to talk about.