Drinks Americas Holdings, Ltd. (DKAM)

[philsdaddy]

I think that BAB, if it is competitively priced, will pull in some of the Bud Light crowd. Yes, it will probably do well with the "kids", but I think there are a lot of drinkers in the 25-40 age range who will be willing to give it a try, especially in the bars, where it will be more "macho" to order a pitcher of Badass Beer than to order a pitcher of "Bud Light". BAB probably won't be the beer of choice for the suit and tie group, but it should have great appeal for the roughnecks and stud wannabe's of the world. I just hope we eventually get to see the day when BAB tap handles are on display and working in taprooms across America!
Lee