Drinks Americas Holdings, Ltd. (DKAM)

[fg375202]

I doubt it, myself. One is targeting kid rock fans, "crossover" rednecks, and teenagers or newbie drinkers(simply by naming it "Badass"), and the other is targeting those who prefer a more full-bodied imported beer. I'm sure kid's beer will sell very well at his concerts, but the real test will come when(if) it becomes widely available. I still think it's just a kid thing. Literally. We'll see.