Forwardly Inc (FORW)

[ive1]

A SUMMARY, What it is all about, GRDO


9/16/09 conversation/update with CEO James Watson

Summary

- Guard Dog Internal system/infrastructure work “99% completed.”

- Real Estate co. Agreement & marketing blitz will be given the green light once the system has been 100% completed & approved by the various vendor/parties.

- Kendra Todd will be featured / involved in most, if not all, of the major company initiatives/programs.

- There will be several very strong co. announcements (PR’s) once the system is completed/validated/approved. They are lined up & none sound like fluff. Some sounded very high profile. No specific time-period stated.

- Company funding is not publicly disclosed; however, Watson did emphasize that the company itself has a positive revenue flow.

- No plans to change the share structure. 650 million, maxed
out, confirmed by TA 09/22/2009.



Detail

The real estate agreement (and initial marketing campaigns) would already have been in effect if the systems upgrades were completed earlier. This has been the hold up. James said they’re 99% through the upgrade, they’re “working extremely hard” on it, and expect to conclude the remaining 1% shortly (“shortly” is my word; he said something to that effect). In anycase, it was a non-specified period of time.

Once the upgrades are completed, the real estate company will verify it, which is the final step for approving the Agreement & launching Guard Dog into their employee benefits package.

Additionally, the completed upgrades will also signal the start of the marketing blitz. This blitz will be multi-faceted, and will expand over (a short period of) time to include:

- Web campaigns to drive internet traffic

- Customer awareness contests (as managed by a large 3rd party)

- “Affiliate Summits,” at which Guard Dog will be physically present (booth, talks, etc.) to drive partnership & branding opportunities

- Online malls (BSP, NSD, etc.)

- Radio & TV/cable spots featuring Kendra Todd

- Watson: “People will be able to see these various marketing campaigns & their effect should be somewhat self-evident to those paying attention.”

- Kendra Todd’s likeness will be on 80-90% of all marketing material.


Watson said Guard Dog will be continually adding features to their website. For example, they’re looking at doing an “animated version” (video?) of a Kendra Todd testimony.

On the subject of releasing PR’s, Watson reiterated he will not release any fluff PR’s, but there has been a LOT going on behind the scenes that he will be able to announce soon, once the system upgrade process is concluded. Much of what will be PR’d will also be able to be authenticated through various channels, ie the general public will see Guard Dog’s (read Kendra’s) presence in a variety of places/settings.

In terms of communication - providing updates to shareholders outside of PR’s - Watson said he intends to start a shareholder newsletter or automated email, once some of the more immediate (priority) tasks are completed.


E-mail from Kendra Todd :

Ms. Todd has legal limitations on what she can answer for you, however we will confirm that Kendra does have an existing agreement with Guard Dog and as a previous victim of Identity theft, spokesperson and shareholder, she strongly believes in the service and future success of Guard Dog.

Kendra is very excited to begin the "Marketing Blitz" once the technical upgrades are completed! She personally receives constant updates on the progress and has the understanding that we will be able to begin the marketing campaign in the near future. Because of the legal obligation to limit what correspondence regarding Guard Dog ID, please refer all of your future questions to Investor Relations [phone]

Hope this helps!
Customer Relations
Kendra Todd Companies


Bottomline: I think we'll be seeing some fantastic news being released soon. VERY PLEASED with that conversation with Watson.

+0.01 soon IMO, and MORE to come


For the one's who are interested

Kendra Todd Media Links:

http://www.hgtv.com/real-estate/10-ways-to-make-your-house-worth-more/pictures/index.html

http://video.foxbusiness.com/8607900/outlook-for-the-housing-market/?category_id=1292d14d0e3afdcf0b31500afefb92724c08f046

http://online.wsj.com/video/has-housing-hit-a-bottom/50E83A2F-6EA8-44F5-849B-4D313C17E19F.html

http://www.foxnews.com/video/index.html?playerId=videolandingpage&streamingFormat=FLASH&referralObject=7192849&referralPlaylistId=playlist

http://airamerica.com/content/montel-kendra-todd

http://www.foxbusiness.com/search-results/m/22321243/housing-market-is-oversaturated.htm#q=kendra+todd