From a standpoint of caution it wasn't just negative posts.
The industry was in a slump. The 2nd mill did not get completed in a timely manner. There was no evidence of desire for the product in the form of orders.
Without confirmation of superiority it is often dangerous investing to buy too heavily into an idea. For those who have a high degree of competence in research, they always have the edge.
An example of blue sky for now is Cleverox once mentioned possibility of 25 cents for 2 mills in a qtr. Assuming 15 cents for 2 mills and an even double with 2 more mills $1.20 earnings annual is not the highest one could estimate but is staggering from here.
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