Friday, September 04, 2009 3:56:44 PM
It's not that hard to do...think about that Burger King commercial? "The King" wakes those people up at night and scares the bejesus out of those guys...and then Bam!, their genious slogan..."Stay up late at BK"....
They integrated youth viralness, with their brand...pure genious if you think about it...
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