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Friday, September 04, 2009 3:33:40 PM
...but they need a catalyst to get the NAME known and product accelerating through the pipes. Eric is obviously searching for this... I know everyone focuses on marketing to do this, but this is not always the case for "niche" products... Winning Colours has a LOT less competition in the paint isle compared to the cleaning isle... but it could hit the cleaning isle in time as well.
A company like Lancaster promoting the products to 10,000+ retailers could light the industry on fire and get it placed all over the country... and once these retailer carry it, the odds are many will fall in love (like so many other retailers) and PUSH it.
Or maybe the deal with Boomerang will go well and WC gets placed on MILLIONS of cans of paint per year. Only $1.00 from each can is worth millions per year, from ONE deal... Thats a lot of customers getting acquainted with Winning Colours.
Or maybe there will be a social networking explosion from all the videos you guys have been working on.
etc, etc, etc ... there are too many possibilities to name... Like i said, this not a one trick pony, like MOST pennies.
PS: Jones Sodas sales exploded cause of the idea of putting customers pictures on the bottles/cartons.. . I have NEVER seen an TV ad or heard a radio ad from them.
http://www.jonessoda.com/gallery/
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