Expo Holdings Inc. (EXPH)

[Stock_Barber]

So AGAIN where did the $100M number actually come from?

"it comes down to jd's knowledge
of his customers .. he takes full responsibility
for not knowing about the market conditions last
fall"

So last fall he was clueless, and now he is omniscient? And with regard to his knowledge of customers, his customers have always been retailers. What is his knowledge of actual consumers? I'd say none... except for his days running the deli/sandwich with Harrs. I could be wrong... when has he actually sold high volume products directly to consumers?

"100M is for full penetration"

I've heard the CC. And again, what is the source of the $100M estimate? I guess that we should assume it is of his own origination then? What is JD's qualification to predict the market size? Does he hold a degree in marketing? Does he have an MBA? 20 years experience in creating and marketing new products? Has he conducted marketing surveys to determine the product's potential?

Or did he lick his finger, stick it in the air, and come up with the $100M number?