.50 Dreams,Inc.Announces New Alliance with JCPenney
Dreams, Inc. Announces New Alliance with JCPenney
Aug. 20, 2009 (Business Wire) -- Dreams, Inc. (NYSE Amex: DRJ) the vertically integrated leader in the licensed sports products industry, today announced an agreement with JCPenney that provides customers the ability to purchase from a tremendous array of licensed sports memorabilia and apparel directly from the retailer’s online sports fan shop at (www.jcp.com). Representing the largest collaboration of its kind for Dreams, Inc., the new site provides an expanded offering of licensed sports merchandise from professional teams, colleges and athletes – all at JCPenney’s signature affordable prices. The new and expanded online sports fan shop will launch in October.
“This new alliance with JCPenney is a great extension to our business,” said Ross Tannenbaum, president and CEO of Dreams Inc. “Dreams, Inc. continues to broaden, and has already worked with a line-up of impressive clients including AOL, USA Today, the Philadelphia Eagles and Sporting News. By aligning with JCPenney, a national retailer with one of the largest general merchandise websites on the Internet and more than 1,100 department stores, we’re able to extend our merchandise offering to the more than half of Americans that the retailer currently serves.”
“We are elated to be working with JCPenney and providing their customers with the most comprehensive assortment of licensed sports items from professional teams, colleges, individuals and legacies,” said Kevin Bates, Dreams Retail president and FansEdge founder. “We will integrate our technology seamlessly into theirs so customers will enjoy the same online shopping experience that they’ve always experienced at jcp.com, but with a much larger dimension of licensed sports products.”
Dreams Retail offers JCPenney the ability to make championship products such as World Series merchandise available to customers immediately. This venture offers customers a significantly larger product mix, with fast delivery and a simple user interface.
“Our partnership with Dreams expands our high-quality offering of sports merchandise, providing more shopping options for our customers,” said Steve Lawrence, executive vice president of men’s apparel at JCPenney. “We know that our customers are passionate about their sports teams and our new and expanded online sports fan shop will allow us to offer them their favorite licensed team product in a quick and more convenient manner.”
DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ
www.dreamscorp.com
