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ACQUIRGY™ COMPLETES PURCHASE OF SENDTEC INC.’S ASSETS
St. Petersburg, Florida – August 5, 2009 - Acquirgy™, a premier company specializing in Search Engine Marketing (SEM) and Direct Response Television (DRTV) services, concluded the purchase of the operating assets of SendTec, Inc., a multichannel integrated direct marketing company, on July 31, 2009.
The purchase was funded by management, Cross Atlantic Capital Partners and Internet Capital Group. The funding also included growth capital to expand the company’s operations in the direct marketing industry. Through this agreement, key SendTec executives and managers including Paul Soltoff, CEO and founder; Steven Morvay, managing director; Donald Gould, CFO; Irv Brechner, executive vice president business development; and Harry Greene, executive vice president production services have joined Acquirgy.
As a result of the acquisition, Acquirgy will provide the industry’s most comprehensive levels of account service, as well as creative and production expertise with integrated multichannel software platforms to create the foremost SEM and DRTV full-service agency. SEM services include outsourced paid search management, SEM Performance Consulting (SEMpc™) for clients managing search in-house and Search Engine Optimization. DRTV services include comprehensive script-to-screen DRTV creative, production and media services. Acquirgy is a private company headquartered in St. Petersburg, Florida with offices in New York City and clients consisting of over 30 global advertisers, national brands and direct response marketers such as CDW Corporation, Intuit Inc. (Nasdaq: INTU) and Euro-Pro Corporation.
CEO Paul Soltoff stated, “With our deep multichannel direct marketing capabilities, strong customer base and backing from our financial partners, Acquirgy is uniquely positioned to provide clients the most knowledge-driven and service-based marketing platform in the search and DRTV industries.”
For more information on Acquirgy, visit www.acquirgy.com.
About Acquirgy
Doing business as Acquirgy, PHIDS, Inc. is a newly formed company which purchased the operating assets of SendTec, Inc. It will soon change its corporate name to Acquirgy, Inc. For more information, visit www.acquirgy.com.
About Cross Atlantic Capital Partners
Cross Atlantic Capital Partners is an international venture capital firm focused on investing in innovative technology and technology-enabled services companies. Through its offices in Radnor, Pennsylvania, Dublin, Ireland and Edinburgh, Scotland, Cross Atlantic leverages its deep technology industry insights and business acumen to provide its portfolio companies and business partners with a distinct perspective. With four funds totaling nearly $500 million under management, Cross Atlantic is closely engaged with an extensive network of resources to nurture and grow its portfolio companies and provide superior returns to its investors. For more information, visit www.xacp.com.
About Internet Capital Group
Internet Capital Group acquires and builds Internet software and services companies that drive business productivity and reduce transaction costs between firms. Internet Capital Group also focuses on Internet marketing and services companies. Included in its network of partner companies are ICG Commerce, a leading business process outsourcing company, Metastorm, a leading provider of business process management software, and customer acquisition platform companies such as WhiteFence and Channel Intelligence. For more information, visit www.InternetCapital.com.
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