NeoMedia Technologies, Inc (NEOM)

[TVDirector]

this is rather gray

because NEOM is 'paying' here, is she then a bonafide blog 'on behalf of the company'?
or is she an independent blogger who comments on the space?

there's a real need for definition here- if I'm NEOM or bena I'm ensuring that such news releases see the light of day elsewhere first before she has the shot at commenting on it (usually favorably) which has its own implications.

very close to conflicting interests, imo.