Drinks Americas Holdings, Ltd. (DKAM)

[VH Gambler]

Drinks Americas Olifant Vodka Concert Series with Snoop Dogg and Slightly Stoopid Drives Strong Distributor Sales Growth vs. Prior Year
7:00a ET July 15, 2009 (Business Wire)
Drinks Americas Holdings, Ltd. (OTC BB: DKAM) ("Drinks Americas" or the "Company") announced today that the Olifant Vodka brand, supported by the Blazed and Confused Tour featuring Snoop Dog and Slightly Stoopid is driving distributor year over year sales growth in current markets and that additional markets are rolling out the brand as a result of the increased awareness the thirty two city concert series is creating.

Jack McKenzie, Drinks Americas' Vice President National Sales, said, "Retailers are impressed with the support. We have added California, Utah, Idaho, Washington, Oregon, New Mexico and Nevada as Olifant markets. These are all concert markets where we did not sell Olifant this time last year. We are now collecting our second wave of orders from distributors. We believe that Olifant sales are trending up more than 40% at the distributor level."

To see the latest Olifant Tour video go to