Definitely...it works for books. Someone's novel won't have sold a single copy since 1983, but if Oprah endorses it, 5 million copies walk out the door at Barnes and Noble later that afternoon. I can't think of any more effective marketing in the country.
Except possibly having an "Adult Content" label issued for your product. Maybe if Inca included a tag saying, "Parental warning! Explicit content!"
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