Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

That does sound a bit cumbersome and a little Bad Asswards.

We go to the icon with a product and a plan. We then pay to get the appropriate trademarks and trademark protection. We transfer it over to the icon, who then licenses it back to Drinks, and we then own the rights to those names for X amount of years.

That would explain why a number of our trademarks have disappeared that a host of undesirables would have us believe was Drinks losing agreements and going out of business.

Not so. It's all part of their plan and is implmented on every deal they do. I'd still be inclined to find out why Bad Ass Beer was not handled this way. But since that is the name decided on for the first beer introduction and was done just in the past few months, it probably has not had time to transfer yet since it was just published on June 9 as effective. So, let's assume now that IT WILL transfer and Drinks owns the name of Bad Ass Beer on a licensing basis for the rest of the foreseeable future; just like all the others.