Monday, June 15, 2009 1:57:53 PM
Personal perspective/opinion here: this is an acquisition play for LM. Have seen this too many times in consumables, where small manufacturers of great products/concepts can't solidly break the retail/distribution 'lock' by oligarchs of industry. B&B or Bankruptcy/buyout is the typical fate of the smallfry 'ahead of the curve' in this retail setting.
The threatfire belt in the pr. (again this is all personal opinion) is an opening gambit misplayed.
LM- "Hey we liked the belt, so now that your company is in awe that we would come calling for such a triffle, what say you Virtra to an acquisistion?".
And we both know Bacchus how well those updated versions of LM's Close Combat Tactical Trainers, et al., would look in 360 degree HD, plus all the bells and whistles (threatfire inserted here) VIRTRA could offer them. STOCII is exactly right as you've mentioned.
Boy, LM sure is too smart for VTSI to figure what they are really after.....
And what a surprise when, VTSI politely declines, over the veiled threat of lost sales to a BIG FISH, and Virtra is back to square one, as far as Lockheed is concerned.
Fortunately, Virtra has something much more powerful than it's current US gov't sales division.
Growing international muscle is certainly bulking up VTSI, as is the steady dose of law enforcement orders that specifically request Virtra Systems-only exclusive features.
But truthfully was not referring to either of those, rather Threat Dynamics and the consumer channel to immersive simulation that it has just created.
Exposing the public to this level of training/recreational simulation is a FIRST, and as first-mover within an industry it has created, inherits major advantages.
The key here is that Threat Dynamics and Virtra must move quickly to capitalize on the uniqueness/novelty such experiential outlets would offer the public.
Yes, rapid outlet expansive is important, but will Threat D. hold the public's interest (post year 1) with purely training-centric content? More opinion but, my guess is, Virtra is not geared towards content outside of pure training.
The public is fickle. Entertainment elements must become more pronounced. Incorporating the style/feel of theatrical movies (altered not licensed viewings) to reinforce training. Music would help - if you've got the amps us them.
Example: Sampling the Downtown LA scene similar to the movie HEAT (Al Pacino/Robert DeNiro) -a running gun battle involving shooting within modern metropolitan setting/crowds/cars/etc.
With the training element reduced, perspective and pacing could also change.
A moving screen approach where the screen shows scenerio moving forward toward user, forcing a response. Scene continues to progress forward if user eliminates opponents or, as opponents naturally move closer to user, generate a threat-fire response, ending the scenario at that point.
And lastly:
"We needs guns......lot's of guns"
Neo, The Matrix
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