Axis Technologies Group Inc (AXTG)

[Prudent Capitalist]

Not dismal from here. Understand that the cost savings are much greater. $62 may be full retail cost, but some of the larger distributors are paying much less and can sell for whatever they want, e.g. $45-$50. Large orders get even more favorable pricing, and many utilities are rebating much of the cost (50%-100%) back. Energy savings are much greater (up to 70%) than indicated elsewhere in other postings, and the salient point is that utility rates are only going to increase going forward. The higher the rates go the shorter the ROI. Classic short term ROI is situation where utility pays for 100% of the cost of the ballast and has high rates. With Obama administration Cap and Trade Bill rates will spike up and the ROI timline declines even further. This is an investment in the future. My industry sources indicate a huge potential here.