Drinks Americas Holdings, Ltd. (DKAM)

[Toxic Avenger]

First of all, Sneaky didn't post the ad, Old Timer did. It just happened to come from Sneaky's photobucket account.
The picture was clearly photoshopped (and I use the term generically, obviously I don't know what program was used).
Here's the original image http://www.istockphoto.com/stock-photo-5231164-nude-girl-with-the-gloves.php. I think you'll agree the bottle was added to the stock photo, it was not shot on the model.

I did (and still do) think someone other than a graphic arts professional did the work, just as I thought someone other than a video professional did the youtube Olifant/Snoop video Rilo posted earlier. I was giving the company credit for not producing what I believe is low quality work. If you want to argue that the company made the ad and that it looks ready to run in print or outdoor, go for it.

As far as "discrediting posters" (kind of ironic, given your post), perhaps you'd like to review past press releases and earnings statements and compare the projections with the results. Or maybe look at "good PRs" and the news that followed in the past. You're right, I only look at past results, so if that's what you mean by "OLD earnings statements", unless you have some amazing powers, those are the ONLY earnings statements. As far as the shareholder letter, I think you'll have to admit that its projections have largely been missed. I'm not sure I'd agree it was issued "pre-economic meltdown", I'd call it "mid-economic meltdown", but where you see the bulk of DKAM's problems caused by the economy, I see them caused by insufficient funds, their problem with the Sovereign bank line and a general tendency to be overly optimistic with projections.

But there's almost no way to determine "right" and "wrong" with opinions. It is good however, IMHO, to have a variety of POVs on a message board.