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DKAM: Fresh news out on just what I posted about awhile ago. Higher sales!

Olifant Vodka Shipments Exceed Expectations
National Concert Tour Sponsorship Creates Buzz

On Monday June 8, 2009, 2:49 pm EDT
Buzz up! Print.Related:Drinks Americas Holdings, Ltd.
WILTON, Conn.--(BUSINESS WIRE)--Drinks Americas Holdings, Ltd. (OTC BB: DKAM - News) (“Drinks Americas” or the “Company”) today announced that it has shipped ten containers of Olifant Vodka to date in the first quarter fiscal 2010 generating $200,000 in sales. Olifant Vodka is supported by the national “Olifant Vodka Blazed & Confused Concert Tour” featuring Snoop Dogg, Slightly Stoopid, Mickey Avalon and Stephen Marley. The tour begins in Las Vegas, NV on July 10 and continues in twenty cities nationally throughout the summer. Official pre-tour kick-off parties start in Boise, ID on June 19th and will continue in six cities across the US, including Atlantic City and San Diego.


Business Wire - Drinks Americas' Olifant Vodka (Photo: Business Wire). View Multimedia Gallery ...

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{"s" : "dkam.ob","k" : "c10,l10,p20,t10","o" : "","j" : ""} J. Patrick Kenny, President and CEO of Drinks Americas, stated, “It took a period of time for us to get orders and production back on line after our acquisition, but sales are now well beyond our initial expectations. The national concert tour is creating a fantastic buzz about the brand. Kick-off events, sales incentives, and the POS tie-ins featuring the tour and Olifant Vodka are already underway. Wholesalers are having fun with the type and level of support for the Olifant brand.”

Mr. Kenny continued, “In this economy, people are entertaining at home more often. When they do, they are looking for a bargain. Olifant Vodka delivers value and quality beyond what is typical for its price point, particularly when consumers purchase the 1.75 liter size. The tour has been a great vehicle in generating visibility of the brand to those customers. Sales are resulting.”

Olifant Vodka has been marketed since 1841. For the past 150 years, Olifant Vodka has been produced in Holland and is now crafted at the Wenneker Distillery in Holland. Olifant Vodka is made purely from hand selected Dutch grains, is triple distilled in small batches in the distillery’s original copper potstills and aged for a smooth, refreshing finish that is world class. It is an award-winning spirit with great quality and taste at a price point that is economically attractive in today’s retail environment.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes award winning Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and American Badass Beer, in association with Kid Rock. Drinks Americas has formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products.

For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com. For further information about the Olifant Vodka Concert Tour go to www.blazedandconfusedtour.com

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the “safe harbor” provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company’s need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company’s most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5982317&lang=en


MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5982317

Contact:
Drinks Americas, Inc
Charles Davidson, 203-762-7000
[e-mail]