Inca Designs, Inc. (fka IDGI)

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today had the "online shopping coming june 09" on the website and think he's refering to this as press:

Posted by: rkor Date: Wednesday, May 27, 2009 7:27:51 AM
In reply to: None Post # of 20267

ARTICLE IN TODAY'S MIAMI HERALD:

Inca's suits lessen cringe factor

BY ANNIE VAZQUEZ
Special to The Miami Herald
http://www.miamiherald.com/living/fashion/story/1065390.html
'I never thought I would do bathing suits,' says Stacy Josloff from her 6-month-old South Beach boutique, Inca.

'Every woman cringes at the thought of trying one on,' explains the petite 37-year-old, who recently moved here from New York to run her shop full-time. ``But I love challenges and I felt that I could do something to make [the process] easier for women.'

Her solution: Suits that are sexy, but that offer coverage, and chic cover-ups that are versatile enough to don from day into evening.

What you won't find at Inca: itty-bitty suits.

'We just haven't found the correct market for it,' says Josloff, whose clientele ranges from women in their 20s through 40s. ``A few guys have come in asking for [thong suits] for their girlfriends, but my women customers want to feel secure with a bathing suit.'

Josloff, who worked for Ralph Lauren and Donna Karan doing everything from showroom sales to public relations, first launched Inca as a wholesale label in 2000. The designs sold at department stores such as Saks Fifth Avenue and boutiques like Intermix until she decided to open a boutique in New York to sell her line. Lack of sales forced her to close the 2-year-old New York store in February. Miami Beach, Josloff says, is the ideal place for her shop.

``It's a no-brainer. Miami has sexiness, great atmosphere -- what better place to sell resort wear?

'We have lots of tourists and locals coming to shop,' she says.

Josloff's signature designs, created with help from a Canadian design team and manufactured overseas, consist of classic string bikinis, halter tops with brief bottoms and one-pieces, ranging from $170 to $400. She also has a line for girls ages 4 to 14; the suits run between $70-$150.

'It's for the fashionista-in-training,' says Josloff, a mother of two who added the kids' collection because so many of her clients have daughters. ``It's very similar to the adult line.'

Inside her Gansevoort South-based shop, which resembles an elegant beach shack with its ceiling fans, dark wood shelving and flooring, straw chairs and a giant vase bursting with birds of paradise, Josloff has a hodgepodge of goods such as Mystique sandals, Marcie Fleck jewelry, Chrome Hearts sunglasses and White+Warren cashmere along with bikinis and cover-ups.

Josloff says she carries other labels at her store to make it more of a one-stop shop, but the swimsuits are all by Inca.

There are swimsuits with fringe, faux leather, embroidery, beads, prints, and colors ranging from yellow and baby blue to metallics.

Cover-ups vary from long, sheer dresses, boho tunics, shimmering sequin tops and printed sarongs.

'I like to take elements that aren't typical of bathing suits and make them mainstream,' says Josloff. ``It gives something basic some edge.'

One atypical item in the shop: stretchy beaded belts. Josloff likes to demonstrate to customers the 10 ways it can be worn with a sarong to create different looks.

'People get caught up with the old way of wearing things,' she says. ``But they need to play dress-up and not be afraid.'