Doma....The difference bewteen the Lite and the full ETS wasn't that significant, if I remember correctly (more faults and network faults, i.e.)
Well we wouldn't be at 4M, if SKS wouldn't have decided to go this way, since Wave couldn't have reached the necessary updates. So for me I feel comfortable about reaching BE with bundling, since that the only static (nearby) here.
To floot the market with centrally unmanaged software is the correct way to sell Server management tools in aftersales.
What SKS and his sales team got wrong is, that they meant the software would sell itself like virusscanners. The difference here is, there is no OBVIOUS need for ETS as it is for antivirusapps. So the SALES team (Wave and Dells) HAVE to SELL direct to the customer.
CALL-PRESENT-OFFER-SALE like hundrets of thousands of other companies, WAVE has to AGRESSIVELY market the product. Perhaps with SEDs the need for ETS is more obvious, since an unmanaged and uninitialised drive is WORTHLESS.
BR
ISPRO
