Kid Rock announces his new beer introduction as "America's Beer" on the heels of AB defecting to Europe. Americans are searching for a new brew to call their own and Kid Rock is creating jobs because of it. Initial channel checks in the pre sales process clearly show the brew is already selling 1000% above initial estimates. In Bev getting slaughtered on a 95%, I repeat a 95% DECREASE IN EARNINGS THIS QUARTER, and Americans clearly proving "Buy USA" is still the fashionable thing to do. Drinks Americas DKAM, is the one behind the whole concept. Kid's "American Bad Ass Beer" is due at any time to hit the retail market.
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