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Re: Somatochlora post# 18658

Sunday, 02/22/2009 2:10:31 PM

Sunday, February 22, 2009 2:10:31 PM

Post# of 38019
The only criticism I really have about the two products is the specific targeted marketing of the product. I have seen many guys say they like the flavour of LP but are either embarrassed or shy about displaying it to the public (a guy drinking a girl's drink). It’s nice that LP has been marketed towards women however if you want product to sell to males (who also enjoy the flavour), a unisex label would be more appropriate. I am pretty fond of the LP artwork however and therefore would hate to see it changed.

If you look at the most popular drinks on the market, they carry a brand name followed by the flavour which distiguishes it from others of the same brand. Not sure why BP didn't follow this idea but maybe they have considered this already.

Aan