Advanced Micro Devices Inc (AMD)

[upc]

The XP ended up at price parity with Celeron precisely because its ratings are not designed to be compared to Celeron, and are therefore much too low. The mass consumer sees a 2.8 GHz Celeron and a 2800+ XP and thinks they perform the same. Retail buying decisions are not clinched by benchmarks for the vast majority of mid to low-end consumers. They look at the "name" of each part, its clockspeed or performance rating. So gaining 300 PR points should help prices, not hurt them. The whole reason for Sempron is to allow them to have a different rating system that addresses the competitive product, Celeron.

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