Advanced Micro Devices Inc (AMD)

[upc]

I don't follow your argument. Shouldn't the model or PR rating or whatever aim for accuracy? If there is an Intel brand advantage, which there is, why shouldn't that be countered with pricing, rather than making the performance rating inaccurate and extra-generous? If you pad the performance rating, you run the risk that the mass consumer will take you at your word and also expect a price discount. Otherwise, what is the point of the PR ratings? A very informed customer doesn't need them, because they will have researched the benchmarks. An ignorant customer will assume they are accurate, so you gain nothing from padding. I will grant perhaps some word of mouth stuff, but I would still think the right strategy is accurate ratings with whatever pricing discount is necessary to counter brand advantage.

upc