Trust == More than a one liner and your best post ever. Good point. The corporate culture 20 years in the making has some things in it, stealth, a narrow marketing focus, geeky writing, a features vs. benefits and too narrow definition of customers that needs some revision if Wave is to reach its full potential as the TCG standards waits for Enterprise and Consumer adoption. They know how to deal with the likes of Dell, Acer, Seagate and OEMs in general.
Now they really, really need to educate the corporate executives, employees, and end users that true security IS POSSIBLE and relatively easy to implement. Many won't believe it, or do it until they are convinced. New laws will help, but look how the HDTV deadline kept being time shifted -- almost happened this week at the very end of the process due to folks lacking money and will to do something new and different.