Tampa123, marketing is the key issue facing Wave.
That is the primary reason that they have failed so many times. (Of course there are others including lack of standards, and more recently, cash).
Wave is more think tank than marketing dynamo. If their goal is to win the enterprise TC utilities market, then they should be shouting from the rooftops. If their current goal is to become a TAN. Then they should sell their utility software (KTM, ACM, etc.) through OEMs at very low prices on a bundled basis in order to penetrate desktops and become a TAN. When you are delivering a trojan horse, you do not want to telegraph that.
