Winning Brands Corporation (WNBD)

[User-65225]

This program will be bigger than the Toronto area... Its only starting there...

The custom designed Winning Colours Stain Remover In-Store Ambassadorship Program will provide experienced, detail oriented field representatives to stores in an expanding arc of target markets, commencing with the Greater Toronto Area (GTA), North America's 5th largest city after Mexico City, New York, Los Angeles and Chicago. Field communications for the Winning Brands program will include live web reporting for quick and accurate reaction times. Information will include the results of Field Audits by which Winning Brands will ensure a consistent level of quality to its in-store presence and dispersion of product knowledge amongst store staff. Through such means Winning Brands is developing the internal infrastructure to partner with any national retail banners in Canada and the United States. Following the initial audit visits, continuity visits will address in-store staff turnover, new Point of Purchase opportunities and cross promotions for mutual benefit with the retail partners. The initiative coincides with an enhanced Winning Colours Stain Remover media plan for the GTA market to be unveiled week of December 8, 2008.