CMKM Diamonds Inc. (fka CMKX)

[zeninvestor32]

STUPIDEST PR IN THE HISTORY OF PRs.

I checked back in on the whim that maybe, just maybe, Urban would pull another "PR for the weekend" and boy did he. I will go on record that this is by far and away the most idiotic PR ever released by any company that I have ever seen. Thankfully it is harmless in the sense that there is no bad news in it. It is only idiotic in the sense that it is completely meaningless. Wow.

Those here know that I have adamantly called for the halting of that message board from day one. But for god's sake, handle it professionally. Shut it down. Put a notice on the board explaining why. And don't put out a PR that says "Good job Melvin!"

I'd love to say that this was Roger's doing to get this message board shut down but I suspect Roger had nothing to do with this whatsoever. Especially since the news release promises that the message board will be up and running again in the future. Roger would likely have shut the board down permanently and NEVER have put out a PR on it.

I'd love to say that this PR was put out as part of a master plan to give the shorts some help in covering by dropping the price on Monday, but I'm not stupid enough to believe something like that.

The only half way scatterbrained reason I can POSSIBLY conceive of to support this release (work with me here, I'm bending as far as I can) is that Urban is so principled and such a good friend of Melvin and so appreciative of Melvin (for whatever reason), that he took the insults to Melvin on that board very, very personally and just absolutely felt it necessary to explain to the world what happened and publicly proclaim his support for Melvin. I know. I'm gagging too. But it's the best I can do.

Well, I still believe in CMKX's success but it will be DESPITE idiot moves like this and not because of them. The only good I can see out of this release is MAYBE Roger will see it and sit these two delinquents Urban and Melvin down and explain a little bit about how to look and act like a professional company that has 1.4 million acres of incredibly valuable property surrounding the DeBeers multi-billion dollar diamond finds. Because right about now, they are looking like 10 year olds.

For the record again, I will say the following things must change as soon as possible:

1. Message board shut down PERMANENTLY.
2. No more animated garbage on the website.
3. Fire Melvin or, if not possible, hire a professional PR group to "assist" Melvin through this process.
4. Take all ads off the company website.
5. Gag Melvin and Urban.
6. All PRs are checked through Roger first.

Will this PR hurt us? Doubt it. Shorts may use it on Monday for a temporary dip. I doubt many will sell on it though. I may finally get my fill for 1.7M more at .0006 though. So maybe I should be happy. But I'm not.

Urban (and to anyone who speaks to Urban or Melvin next), buddy you need to start ACTING like a company that plans to go to the Nasdaq or Amex rather than sounding like a company that barely belongs on the pink sheets.

Sorry longs, I hate writing something like this but I have called it as I see it from day one. This PR does NOTHING to erase what I believe are the signs of ultimate success for CMKX holders: mind-boggling potential with our 1.4 million acre property, a lawyer of this level stepping in, and my opinion that Urban has the shorts cornered. I believe we will succeed for those reasons. In the mean time, I also believe Urban has the ability to do some pretty idiotic things. Like this PR. For some reason, I truly do believe Urban has the heart and character to try to do good and be a superhero to many. And maybe that side just gets the best of him and makes him do and say the things he does and says. I guess this is all part of the "risk" that accompanies stocks like this.

Urban or Melvin, if you are listening or reading, we love ya for all you've done but PLEASE accept your role in this plan and act accordingly. This means professionally, maturely and CONSERVATIVELY. Thank you. Good night.