I was disturbed on Friday that VBDG did not achieve profitability. I expected much more, but really just wanted profitability. 8% growth is also nothing to get excited about, but if you only consider the last couple quarters and the transformation from a TV impulse buy based model to a retail model then things look good again.
I really like that they are rolling out new MyPlace products. I think the MyPlace is their best product and the best place to continue growing a real brand. I also like the conservative approach they are taking while they do not have much cash since they already have retailer commitments on the new MyPlace products.
I was at Sears today and saw a small As Seen on Tv section with a couple Steam Buddies and a few MyPlaces. It was not an attractive display, but it was nice to see.
I had checked around Albertson's a couple weeks ago for VBDG product and didn't see any, but Nancy said they were almost done working out a deal with them. I think the new Albertson's deal should be a great opportunity, especially considering that in a tough retail environment people still have to buy groceries every week.
Did Nancy say that they were constrained on MyPlace production? I listened to the conference call, but don't recall that.
