Monday, November 03, 2008 5:43:34 PM
Dear Friend,
I hope this email finds you well. As I woke up this morning, the first Monday in November, I realized how quickly the holidays are upon us. Thanksgiving is three weeks away and Christmas is right around the corner! Wow, I love this time of the year as it’s a great time to spend with the ones that you love the most! I am writing you to talk about your gift card center. As people prepare to purchase gifts for Christmas, the gift card center is the perfect solution for this season. November and December is the BIGGEST time of the year for gift card purchases.
This is the perfect time for you to tell/remind people about your Gift Card Store; Let people know that they can buy all the gift cards they need for the holiday season with no extra charges and the cards will get sent directly to their door. Getting the word out shouldn’t be that difficult if you use all of the media that already have:
Emails: send an email to anyone that you have an address for. Ask them to visit your gift card center this season. Also, paste the link to your gift card center in the signature of all of your emails and direct people to visit.
Website: make sure that you have a button on your website and make sure it is accessible on your home page.
Phone calls: Make a few phone calls to businesses that you are connected with. Many business owners get gift cards for their employees for Christmas. Have them purchase those cards through your Gift Card Center.
These are just a few of the many ways to get the word out about this. Try to use every opportunity to tell people that you have the gift card center. Also, don’t forget that you and your staff can purchase on your gift card center to reap the benefit for your organization.
I would like to update you on one last thing: We are offering between now and November 25th, to all that sign up for a recurring purchase on your gift card center, to be put in a drawing for a stocking full of gift cards. This will be sent to them the week of December 1. This is a great incentive to get people that support you, to commit to doing it on a monthly basis and also a great way for you and your staff to get committed to this monthly.
I hope these ideas help you as you work to grow your gift card center through the holiday season. Please don’t hesitate to contact me with any questions you might have.
Sincerely,
Andrew Maley
VP of Sales and Marketing
3506 Stellhorn Rd.
Fort Wayne, Indiana 46815
260.492.2262
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