uWink Inc. (UWKI)

[the big guy]

I agree with you but wish to add this viewpoint: while cost justification is necessary for any industrial software I don't think it will be the driving factor IMO. Software can be purchased on the basis of reducing cost (ROI analysis) or increasing revenue. Since this software is unique and the mission of the company is entertainment, I don't think cost is the primary driver. Cost justification is nice for the executive inside the company, the product champion or sponsor, as an additional benefit But he/she will primary sell it for the opportunity to add revenue, not reduce cost.

It depends on the nature/ purpose of the software. There is lots of software that operates out of the public eye that does wonderful things. That kind of software will not be bought without a business case justification. However, uWink's stuff is customer -facing and revenue-generating. Different ball game. Chilis is looking at how much revenue it adds, and if it brings in customers. Cost reduction is a side benefit that is more of an issue for the workers than anything else. It is also more of a benefit in Silicon Valley where labor may be scarce to begin with.

The revenue potential or draw is dependent on the quality of the product, something I can't judge.

I have evaluated lots of software in terms of ROI as the product champion.