NeoMedia Technologies, Inc (NEOM)

[jonesieatl]

So, that's the one we already knew about, right?

Nice to finally see a PR on it.

Nothing wrong with having a trial with a big name like Papa John's for sure ... but just reading that PR does make it sound like THE most cumbersome and unwieldy way of having such a campaign that I could possibly imagine.

-- receive a mailer

-- read it and wonder what a 2D barcode is

-- text in the word PIZZA

-- receive instructions on how to install the NeoReader

-- download the NeoReader and install it.

-- hope it works on your phone/carrier combo, if not, get frustrated

-- if it works, scan the 2D barcode on the mailer

-- get linked to Papa John's mobile ordering site

-- log in if an existing user.

-- if NOT an existing user, create a new account .. via your mobile phone. Yikes.

Wow, that was some work to get a free pizza.

Was the thinking here that it would be an educational thing to get people to think about 2D barcodes?

Could it have been any more difficult? Perhaps they could have inserted a step where you called an 800 number and follow the prompts to get to a secret code to type in once arriving at the mobile website?

Anyway, here's to more work with PJ's ... and some revenues. Maybe a nickel a click and each transaction will require 4 clicks.

jonesie