NEWS NeoMedia and Papa John's Deliver FREE Pizza on the Go
Sep 12, 2008
ATLANTA, GA
MARKET WIRE
NeoMedia Technologies, Inc. (OTCBB: NEOM) and Papa John's International, Inc.
today announced the successful conclusion of an innovative market test that
combined Papa John's newly launched mobile ordering website and NeoMedia's
mobile barcode scanning solutions to offer free pizzas to consumers across the
U.S.
Papa John's recently launched its mobile ordering website, enabling consumers to
order pizza directly from their mobile phones. In an effort to drive more
consumers to their mobile ordering site, Papa John's teamed up with NeoMedia to
launch a promotion leveraging 2D barcodes. Select consumers in Papa John's
markets across the country received a mailer containing a 2D barcode that when
scanned with a mobile phone, directed consumers to Papa John's mobile
ordering website where they received a promotional code for free pizza.
Consumers seeking a free pizza texted in the word PIZZA, which prompted the
delivery of instructions on how to install the NeoReader mobile barcode scanning
application onto their mobile phone. Once the NeoReader application was
installed, consumers could scan the 2D barcode on the mailer linking them
directly to Papa John's mobile ordering site. Existing Papa John's online users
were prompted to login and first time users were asked to create a new account
to receive their free pizza.
"Mobile web ordering is another major step in giving our customers convenient
ways to experience the great taste of Papa John's," said Bob Ford, director of
online marketing for Papa John's. "The addition of a 2D barcode promotion
continues our tradition of industry firsts and creates a new way for customers
to engage with Papa John's."
"We were delighted to work with an industry innovator like Papa John's to launch
this program," said Iain McCready, CEO of NeoMedia. "They understand the
consumer desire for convenience and mobile barcode scanning is a new way to
provide a simple but compelling consumer experience via the mobile phone.
NeoMedia makes sure those experiences are secure, fast and reliable. The
NeoReader scanning application helps partners like Papa John's deliver an easy
and accessible mobile internet experience to their customers."
About NeoMedia Technologies, Inc
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically
initiated wireless transactions, bridging the physical and mobile world with
innovative direct to web technology solutions. To provide a robust
high-performance infrastructure for the processing of optical codes NeoMedia
extends their offering with award winning Gavitec technology. Located in
Germany, Gavitec AG-mobile digit is a leader in development and distribution of
mobile scanners and software for mobile applications. In addition, Gavitec
provides standardized and individual solutions for mobile marketing, couponing,
ticketing and payment systems. To learn more visit www.neom.com,
www.neoreader.com, and www.mobiledigit.de.
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's International, Inc. is the
world's third largest pizza company. For nine years running, consumers have
rated Papa John's No. 1 in customer satisfaction among all national pizza chains
in the highly regarded American Customer Satisfaction Index (ACSI). Papa John's
also ranks first among pizza companies in the 2008 Brand Keys Customer
Loyalty Engagement Index and was named 2007 Pizza Today Chain of the Year. For
more information about the company or to order pizza online, visit Papa John's
at www.papajohns.com.
This press release contains forward-looking statements within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. With the exception of historical information contained
herein, the matters discussed in this press release involve risk and
uncertainties. Actual results could differ materially from those expressed in
any forward-looking statement.
Contacts:
Terry Griffin NeoMedia Technologies, Inc. +1 678 638 0460 x111 Email
Contact
Tish Muldoon Papa John's International, Inc. 502.261.4987 Email Contact
SOURCE: NeoMedia Technologies, Inc.
