From Sports business Journal:"Bruins and Celtics season-ticket holders requested quicker service, especially for beverage orders."
Making room for technology
Self-ordering kiosks suggest upgrades as
they guide patrons through the process.Delaware North Sportservice has been using self-ordering kiosks for select concession stands at the St. Pete Times Forum in Tampa and TD Banknorth Garden in Boston, the arena Delaware North owns and operates.
After testing the units in Tampa in 2007, Sportservice converted an entire grill stand on the upper concourse at the Times Forum to a remote ordering system where fans press tabs on the four units’ screens to make their selections before swiping credit cards to pay for the items.
Sales have increased 10 percent at that location over last season, continuing to prove the trend that consumers spend more money when using plastic. In addition, the kiosks suggest upgrades and bigger orders as they take the patron through the ordering process, said arena COO Sean Henry. Next season, Sportservice plans to install one kiosk at every stand on the main concourse.
In Boston, Sportservice set up six kiosks at four regular concession outlets after Bruins and Celtics season-ticket holders requested quicker service, especially for beverage orders. The lines at the Dunkin’ Donuts stand had grown lengthy when patrons ordered specialty coffees, which take more time to make, said on-site general manager Mike Zielinski. The same was true at the “Piled High” stand for made-to-order sandwiches. The kiosks, which cost $9,000 each in Boston, generated speedier transactions, resulting in 12 to 15 percent increases in per caps at those two stands, Zielinski said.
