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Monday, August 18, 2008 4:12:31 PM
Remover while Winning Brands blends its U.S. roll-out strategy as a combination of smaller local chains and possible eventual presence in U.S. national account(s). "We appreciate the meetings that we've had with senior U.S. buyers and the care that all parties are taking to ensure that a launch is well thought out and done right," says Lorne Kelly, Winning Brands Snr. VP. "In the meantime, additional market testing like the one we are starting with these new TV programs will inform our decisions in the future," Kelly adds.
-JM2C
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