They can't. Until they correct or retract that PR, it's all theirs. If you notice, it is only IHub that is privy to this knowledge of the "lazy" PR dude. The rest of the investing public is supposed to assume that this is a factually correct press release and the COO said something that was identical to what Ed Gildea, President of Converted Organics(NASDAQ:COIN), said two days earlier about a suspiciously similar product.
It sure does smell like fertilizer, I'll give them that.
imo
Do your own due dilligence. Never buy or sell securities based on non-professional advice from the polka community.