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Dell unveils new line of laptops
05:43 PM CDT on Tuesday, August 12, 2008
Amid big fanfare, Dell Tuesday unveiled its new line of ultra-thin notebook computers. The laptops promise more features than anything now on the market. It's Dell's attempt to regain its position as the country's personal computer leader by getting out front on laptops and not just desktop sales.
Dell unveils new line of laptops
With live music, it looks and sounds like a nightclub, but it's actually a rare opportunity for Dell employees to check out the company's newest business notebooks.
Dell is calling it the biggest product launch in the company's history with 10 new personal notebooks being unveiled. They are the latest models of the Latitude and Precision lines.
They are lighter, with longer battery life -- up to 19 hours -- and never before seen security features.
"It's a non volatile storage so all of your keys your different ways to log in, contacts with smart cards, fingerprints are all saved protected inside this chip. No one else has done that so its one additional level of security," said Jim Leftwich, director of latitude engineering.
Dell says it spent a million engineering hours to meet the demands of Digital Nomads -- a growing trend of computer users who want connectivity and mobility 24/7.
"Think of the power back-up. Think of the back lit screens. Think of the fact that it's got better security and I can drop it and you know just on the four inches and it's still safe. I want one!" said Raj Subramonian, employee.
"Since we are also evaluating flexible work places, meetings in bistros, being able to do the work wherever we go this launch really kind of addresses that and I think this makes us feel a big part of it," said Linda Yates, employee.
The company is trying to regain its position as the U.S. leader in personal computer sales. Dell is hoping the products unveiled Tuesday will do just that.
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