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ATLANTA, May 20 /PRNewswire-FirstCall/ -- LoyaltyPoint, Inc.
(OTC Bulletin Board: LYLP), a holding company for merchant, school, and
nonprofit loyalty marketing programs, today announced it has received notice
from the United States Patent and Trademark Office that a new, fourth patent
will be issued to the Company and that all claims in the application have been
allowed.
The notice was for U.S. Patent Application No. 09/652,943 for "SYSTEM AND
METHOD OF LINKING ITEMS IN AUDIO, VISUAL, AND PRINTED MEDIA TO RELATED
INFORMATION STORED ON AN ELECTRONIC NETWORK USING A MOBILE DEVICE".
This patent expands LoyaltyPoint's existing portfolio, which includes 1)
Patent No. 6,430,554 "Interactive System for Investigating Products on a
Network," which was issued on August 6, 2002; 2) U.S. Patent No. 6,651,053,
announced January 20, 2004, a continuation of the previously issued '554
patent, which, among other things, extends and expands on the scope of the
wireless claims contained in the '554 patent; and 3) U.S. Patent 6,675,165,
also announced January 20, 2004, which covers LoyaltyPoint's unique method for
linking a billboard or signage to information on a global computer network via
manual information input or by use of a global positioning system.
LoyaltyPoint also has other patent applications pending.
The combination of these four patents offers unique Internet and wireless
shopping technologies that help consumers compare product-specific features,
benefits, pricing, and other related information at the click of a button from
any handheld device. The Company anticipates that these technologies will
support and differentiate LoyaltyPoint's nontraditional, shopping-based
fundraising programs in support of schools and nonprofits. Consumers will
insure they're getting the best value on a desired product while contributing
a percentage of the purchase -- at no additional cost -- to their favorite
cause.
"With these patents, LoyaltyPoint has created both an online and wireless
product information and commerce platform that can expand the scope of our
current shopping offerings," said Paul Robinson, LoyaltyPoint's chairman and
CEO. "The fourth patent solidifies our patent portfolio of online and wireless
shopping technologies, which will become increasingly relevant as high-speed
handheld Internet access becomes commonplace."
"This latest patent takes our product information and search technology
and allows mobile and desktop devices to leverage information on the printed
page, and vice versa," said Leigh M. Rothschild, listed inventor on the patent
and LoyaltyPoint board member. "The patent covers linking barcode and other
symbology and relating it to a site on the net."

About LoyaltyPoint, Inc.
LoyaltyPoint, Inc. (OTC Bulletin Board: LYLP) is a holding company for
merchant, school, and nonprofit loyalty marketing programs. The Company
markets online, store, and catalog-based loyalty programs that generate
contributions to schools, nonprofits and other organizations, based upon
parent and supporter purchases. Our vision is to provide a one-stop shop for
schools, nonprofits, and other organizations to enroll in year-round,
merchant-supported nontraditional fundraising programs. Our corporate
headquarters is based in the Atlanta, Georgia area; we also maintain two
offices in Northern California.

This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 ("Act"), regarding the
future use and potential of LoyaltyPoint's technology. Additionally words such
as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate"
and other similar expressions are forward-looking statements within the
meaning of the Act. Forward-looking statements involve known and unknown
risks and uncertainties, both general and specific to the matters discussed in
this press release. Some or all of the results anticipated by these forward-
looking statements may not occur. Factors that could cause or contribute to
such differences include, but are not limited to, the Company's ability to
prosecute and defend its patents and patents pending, actions taken by the
U.S. Patent and Trademark Office, factors affecting the acceptance and growth
of wireless technology, the Company's ability to raise additional capital and
other factors mentioned in various Securities and Exchange Commission filings
made periodically by the Company. The forward-looking statements contained in
this press release speak only as of the date hereof and the Company expressly
disclaims any obligation to provide public updates, revisions or amendments to
any forward-looking statements made herein to reflect changes in the Company's
expectations or future events.

Contact:
ROI Group Associates, Inc.
Thomas Mikolasko, Phone: [phone] x16, [e-mail]
Andrea Costa, Phone: [phone] x14, [e-mail]

LoyaltyPoint
Mickey Freeman, Phone: [phone] x103, [e-mail]