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Wednesday, 07/30/2008 5:05:41 AM

Wednesday, July 30, 2008 5:05:41 AM

Post# of 249297
Study: TV loses viewers to Online Video
Wednesday, July 30, 2008

http://www.thebusinessofvideo.com/2008/07/study-tv-loses-viewers-to-online-video.html

Online video replaces TV watching
New data from recent months show online television viewers are using the web not just as fill-in or catch-up, but as TV replacement. The chart to the left shows the viewing behavior of IMMI panelists who are online television viewers. IMMI software can track online and subsequent or previous television viewing for each panel member .The results of this tracking: 
50% of online viewing is panel members watching episodes they missed on television. They are either filling in an episode online when they had already seen the other episodes around it on TV (18.7%), or they are catching up on an episode online after seeing the subsequent episodes on TV (31.3%)

Big Media Gets Serious About LiveStreaming: Gannett Invests $10 Million In Mogulus
LiveStreaming video service Mogulus will announce a new round of financing later today. The size of the investment won’t be disclosed, although we’ve heard from a source that it is in the $10 million range. But far more important than the amount of capital raised is the investor. Gannett, a $4 billion company which owns USA Today and other news and media properties, funded the round.Mogulus, like competitors Ustream and Justin.tv, allow anyone with a camera, computer and Internet connection to live stream to the Internet, reducing huge overhead costs for remote coverage (you don’t need things like satellite uplinks). Sports Video to double on the Web
Screen Digest expects sports sites in the US to more than double the number of video streams and downloads they serve online, reaching 10.9 billion in 2012, up from 5.3 billion in 2007.
While this increase is large, it actually represents a declining share of total online TV streams and downloads. That decline is more a measure of the expected growth of online video as a whole than an indication of any weakness in the sports sector.

... (see above link for the rest)





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