NeoMedia Technologies, Inc (NEOM)

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Press release
Inventor of Data Matrix Code joins NeoMedia's staff.
Dennis Priddy, Inventor of Data Matrix 2D Barcode Symbology ups the Ante for Innovation at NeoMedia Technologies Inc.
ATLANTA, Georgia – July 28, 2008. NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today that Dennis G. Priddy, inventor of the Data Matrix symbology, has been appointed to the position of Senior Vice President of Operations. As an innovator in the 2D barcode industry and a pioneer of 2D imaging, Dennis’ global business insights and technological acumen further solidify NeoMedia’s position as a thought leader in the burgeoning mobile barcode scanning industry.
In his new role, Dennis will oversee all technical operations of the business. Since joining NeoMedia in March 2008, he has been working closely with NeoMedia’s Chief Strategist, Dr. Frank Müller, to promote unified standards in mobile barcode reading technology and cooperate globally with the GSM Association (GSMA) and the Open Mobile Alliance (OMA), two of the mobile phone industry’s most influential representative bodies. Establishing unified standards to enable global interoperability is a critical milestone to driving worldwide adoption of mobile marketing utilizing 2D barcodes.
“Most people know the name Dennis Priddy as the father of the Data Matrix symbology, but those in the auto-ID industry associate the name with strong operational leadership,” says Iain McCready, CEO of NeoMedia Technologies. “NeoMedia Technologies is proud to have a visionary like Dennis in the organization to help us develop compelling business solutions that leverage barcode scanning technology and navigate the complex global interoperability challenges that lie ahead. It’s great to have someone with his vast experience on board.”
Dennis is world renowned in industry circles for having introduced and led the adoption of the Data Matrix 2D symbology. As a result of Dennis’ efforts, Data Matrix has been established as a national and international identification standard in the aerospace, automotive, electronics, semiconductor, pharmaceutical, healthcare, and postal industries, as well as the US Department of Defense, NASA, and the FDA. He was a featured speaker at government and industry forums in the United States, Europe, Japan, and The People’s Republic of China.
He has developed and introduced new technology and established worldwide sales and distribution channels in China and Japan. While serving as Chairman of International Data Matrix, Inc., Dennis coordinated the corporate merger of I.D. Matrix with Robotic Vision Systems, Inc (RVSI) and became CEO of that industry-leading conglomerate. He also participated in the acquisition of Computer Identics Corporation and the subsequent consolidation of Computer Identics with I.D. Matrix to form CiMatrix.

Dennis has served more than 20 years contracting with the federal government with extensive expertise in government contract law and regulation, and is considered a subject matter expert in intellectual property law cases. He is the named inventor on 13 US patents and one patent pending.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG - mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de
Press Contacts
Terry Griffin
NeoMedia Technologies, Inc.
[phone] x111
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Virginie Wouters
Gavitec AG - mobile digit
A NeoMedia Technologies Company
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Heiko Wiese
Zum Goldenen Hirschen
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This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

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