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Friday, May 14, 2004 4:40:46 PM
That said, if I was one of those execs I would use the current situation to cut my best deal with InterDigital(that is if I happened to get time to see the opportunity in perspective). I would get InterDigital to include a provision that allowed me to get any benefit that Nokia managed to haggle for, and sign the deal now.
Of course, that's what I would do based on the little bit I know sitting out here in the woods. Those CEO's have to consider a whole lot more than I do, and IMO some of those "other considerations" may be what's holding them back, i.e., I always found it amazing to see how much importance top execs placed on maintaining good "political" relationships with their peers at other firms.
Back when I was selling high ticket goods to firms I learned that "step one" was using facts to win approval with the staff, while "step two" was figuring out how to win top management's approval using fuzzy stuff like politics and social positioning. Getting the order(i.e., "step three") only happened when the results of step one got you into play for step two, where you had to switch gears completely and earn a nod of approval back to a sponsor from step one, who then wrote the order you wanted. (If you follow that, you just earned a phd from "L2v U" in selling to the Fortune 500, i.e., a "Piled Higher & Deeper" degree in BS. LOL!) Even the "right things" take awhile to happen in the windy towers of most big firms.
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