NeoMedia Technologies, Inc (NEOM)

[bleedingedge]

I would issue a short but succinct PR stating that NEOM will continue to defend its patents and follow the USPTO's process for responding to the reexam. Here are great examples from a company that has realized $250mm in licensing revenue from a patent that was recently (March 2008) in the mobile space (in chronological order):
http://www.tessera.com/news/press_releases/?releaseId=1115224
http://www.tessera.com/news/press_releases/?releaseId=1115927
http://www.tessera.com/news/press_releases/?releaseId=1123927

BTW, their stock went from a low of $13.92 on the day of the announcement to $22.40 shortly after the last PR above.
http://finance.yahoo.com/echarts?s=TSRA#chart1:symbol=tsra;range=6m;indicator=volume;charttype=line;crosshair=on;ohlcvalues=0;logscale=on;source=undefined


Having been a CEO and a reporting officer in multiple publicly held companies, I truly understand the challenges associated with PR and the potential gains and "losses" from right and wrong PR.

Silence can be deafening in this case. If there are current licensees who are paying/paid royalties and/or potential, this will give pause to their actions. silence can signal that NEOM is not so certain of the patent strength.

There is no effect on the appeals process or outcome at all. And no, it will not bring $200mm in the door for NEOM; that will take some major adoptions of the technology and a winnig patent defense and licensing program/execution.