Don't forget...Canadian diamonds are marked with a polar bear or maple leaf on the edge. People will know the real deal from a fake. There is always a high end market and it is always more profitable to be in that market. It doesn't make sense to get involved in price wars at the lower end. Set your standards high, deliver a quality product, and let the word know that CMKM Diamonds are better than DeBeers.
Since DeBeers is the benchmark, then even the synthetics will have them to worry about.
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