uWink Inc. (UWKI)

[Travis2819]

I think you are reffering to diffusion of innovations? However, to me, it seems like you are describing the buying process.

I'm not sure if its the food that gets them in the door. They can get food anywhere. Though I agree it acts as a safety net because a consumer would obviously say, "Well if the place sucks at least we'll fill our need of food." The novelty of ordering from a computer and playing game would be what sparks their interest unless the message is distorted and don't know what the place is about as new things are always misinterpreted.

Awareness/interest= novelty of games/screens/new place
Trial= Their entire dining experience.
Adoption/Evaluation= They decide if all aspects of the experience were satisfactory. The games are an added bonus and revenue stream. I doubt they are spectacular enough to be the sole reason to come back if the food/service was lacking.

I don't know if this is right, its just how I see it.