uWink Inc. (UWKI)

[the big guy]

What about this, College Marketing guy... do they still teach the "Awareness, Trial, Adoption" model in college? At uWink you get 1 fre hour of gaming if you order food. I maintain that the food is just to get people into the door. The ambience (media) keeps them there. That, plus the games, is what makes them want to come back.

Awareness = get them in the door anyhow.
Trial = put them in front of a screen. They can't help but fiddle.
Adoption = they walk away after the first hour once. Maybe ttwice. Possible 3 times... then they decide it is wroth spending money on. Pretty soon they are budgeting for it.

Agree?