Wave Systems Corp. (fka WAVXQ)

[Countryboy]

Broadband Enterprises.

“TVTonic makes money via advertising. It has a deal with ad network Broadband Enterprises, which sells ads in about 20 percent of the feeds coming into the service.”

Velocity Interactive Puts $10 Million Into Broadband Enterprises
The newly formed Velocity Interactive Group (Jonathan Miller’s and Ross Levinsohn’s vehicle for investing in digital media) is making its first investment: $10 million in video ad network Broadband Enterprises . Already one of the largest video ad networks and producers of video commercials for the Web, its video ads reach about 45 million people a month through 1,800 affiliate sites. In comparison, video ad network Tremor Media, which raised $11 million on Monday, reaches twice as many people. But video is hot, and whoever can scale the fastest will be sitting pretty. As Miller (the former CEO of AOL) tells me:
The agencies want to deal with a handful of people. They can deal with a dozen sites—the Security Council. They can’t deal with the General Assembly. So the game is really about can we be one of the 10 or 12 that they deal with. Scale matters.
Broadband Enterprises CEO Matt Wasserlauf estimates that his company streams 200 to 300 million video ads per month. He says that advertisers like American Express, AT&T, Honda, McDonald’s and Proctor & Gamble like his Vindico video ad software because it reports back metrics immediately in terms of time spent watching the ads and click-throughs. (With some other competing video ad platforms there is still a delay in when advertisers get that feedback).
Even though the New York City startup was formed four years ago, this is the first outside money it is taking. Velocity is putting up the entire A round itself. “They are cash-flow positive and making money today,” says Miller, on tens of millions of dollars in revenues. That’s an easy investment decision.
Video syndicator and pre-roll provider Broadband Enterprises has raised $10 million from Velocity Interactive, a VC firm helmed by Ross Levinsohn, the former President of Fox Interactive and Jonathan Miller, AOL’s former Chairman and CEO.
Matt Wasserlauf
Chief Executive Officer
Matthew Wasserlauf, is a 16-year veteran in the media and broadband advertising industry. He created and formed Broadband Enterprises in April, 2004 and currently serves as the company’s CEO. Broadband Enterprises is the first, full-service broadband company and is the premier online video network.

For the past three years under Wasserlauf’s leadership, Broadband Enterprises has been servicing its clients through the sales of online advertising, syndicated programming, original online programming and VINDICO, the company’s own created research tool, making Broadband Enterprises one of the few full-service broadband companies.

Prior to forming Broadband Enterprises, Wasserlauf spent four years as the VP of Sales at The Feed Room. Under his guidance, Wasserlauf help created millions in advertising revenue and help lay the foundation for the streaming video advertising industry today.

Prior to joining The Feed Room, he spent a year as the Director of Sales for CBS.com. During his tenure Wasserlauf delivered over $10 million in revenue for cbs.com. He also pioneered sales; selling websites including “The Late Show with David Letterman” and “Survivor.”

In 1999, he completed his MBA from the University of Chicago Graduate School of Business and graduated Indiana University in 1991 with a B.S. in marketing.

Wasserlauf resides in Haworth, N.J. with his wife Dara and his two sons, Zachary and Theo.
Bryon Evje
President of Technology

Bryon Evje has been the Chief Operating Officer of Broadband Enterprises for over two years and has been responsible for expanding the company’s network across 1,700 web publishers, whose aggregate monthly footprint includes 800 million video streams and approximately 25 million unique users. He joined Broadband Enterprises in October, 2004.

In addition to overseeing the company’s affiliate network, Evje has structured strategic programming partnerships and built the company’s syndication and technology businesses. He is also responsible for helping shape the company’s original production strategy and partnerships.

Prior to joining Broadband Enterprises, Evje was vice president for broadband video distributor Wavexpress, with primary responsibilities including fulfilling operational and sales functions for one of the web’s pioneering Video On Demand (VOD) technology providers.

Evje began his internet career as a professional sports content provider for ACSSports, he was responsible for all programming operations for a host of major professional sports teams, including the New York Yankees, Baltimore Orioles, Cleveland Browns and Washington Capitals.

He began his professional career as a sportswriter, where he wrote for a variety of sports websites, including ESPN.com, Fox Sports.com, The Sporting News.com, as well as online advertising industry trade magazines and websites.

He graduated form New York Tech in Long Island in 1995 with a BA in Communications.

Evje currently resides in Atlanta, GA, with his wife Joanne and his two sons Tyler and Griffin.

Darryl LaRue
EVP, Marketing and Operations
Darryl LaRue has joined Broadband Enterprises as the executive vice president of operations & marketing in January, 2007.

In this role, LaRue will be responsible for the development and execution of all of the company’s online video campaigns. He will also be responsible for managing & developing the company’s operations, marketing & sales planning groups.

Prior to joining Broadband Enterprises, LaRue was VP of sales & business development for Warner Bros., digital distribution division. During his two and a half years, he managed a bicoastal online sales force that helped generate revenue for the studio in online media advertising & digital licensing.

During his tenure at Warner Bros., he was instrumental in the launch of new business areas, including online syndicated library distribution of Looney Tunes and Hanna Barbera properties and original “made for broadband” content development with successful online properties such as Waiting 2 B Discovered and On Set, On Edge.

Prior to Warner Bros., he was the director of interactive sales for NBC TV stations division, where he managed all online revenues for the 13 NBC TV stations, four Telemundo stations and Access Hollywood’s web properties.

LaRue was internally transferred into his role at NBC after working at General Electric’s corporate headquarters in the corporate strategy group, corporate initiatives.

He possesses digital startup experience from his tenure at Live365.com, where he assisted in building one of the top streaming music networks in the online space.
http://www.broadbandenterprises.com/2008/Advertising/