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Countryboy

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Countryboy

Re: wave fan post# 166744

Monday, 06/23/2008 9:14:40 PM

Monday, June 23, 2008 9:14:40 PM

Post# of 249374
Wave Fan.

Nice article.

So revenue could be based on a percentage of NBC negotiated adverising rates rather than per download?

NBC plans to sell TV-like video ads that will appear with the video downloads. Wavexpress will get a share of the ad revenue.

Some advertisers such as a footwear manufacturer or sporting goods store might be willing to pay top dollar if it means reaching a select audience interested in a specific sport, says Altman Vilandrie's Hurd.

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