Wave Systems Corp. (fka WAVXQ)

[Countryboy]

Topseeded.

Here's a bit more:

Advectis – now Xerox Mortgage Services – is a leading provider of mortgage industry software and services. Its flagship product, BlitzDocs Collaboration Suite™, is a safe, secure paperless mortgage solution that manages the flow of electronic loan documents from origination through post-closing and archiving. The web-based service enables all mortgage participants to capture, submit, underwrite, audit, share and archive loan documents electronically.

Since 2000, Advectis has been in an emerging category undefined by the mortgage industry. The company’s early positioning was a simple description of what the company provided: "Paperless origination, underwriting, and archiving," or paperless mortgage solutions. This positioning served the company well in its early days; however, challenges emerged because the term "paperless" had a variety of meanings and was not a clear differentiator.
Solution

As Advectis evolved, Arketi Group led a messaging initiative to better position the company and its offerings in the market. Research workshops revealed that the key differentiator was the technology’s ability to enable multiple mortgage participants to capture, submit, share and exchange documents electronically. Arketi created a new articulation based on the concept of exchange – a collaborative document network – and tested it through primary research. Further fine-tuning led to a positioning succinctly expressed in the tagline The #1 Network for Mortgage Document Collaboration. This is both more accurate and more compelling – and a harder claim for a competitor to copy, as there can only be one number 1.

Arketi took an integrated marketing approach in rolling out the new positioning. The strategy included incorporating the new messaging into collateral, website, email marketing campaigns and webinars, as well as in annual industry surveys, white papers, case studies and other thought leadership components.

Results
Advectis has enjoyed 66 percent compounded annual growth for the past three years and a 600 percent increase in its customer base. Monthly loan volume has increased by 130 percent, revenue has grown by 107 percent, and the lender customer base has more than doubled. The company has also seen a 500 percent jump in web-based leads from email and other online programs. Today, BlitzDocs customers benefit from a network that includes more than 20,000 broker shops, the top seven mortgage insurance companies, and three of the top due diligence providers. Collectively, BlitzDocs investor participants represent more than 50 percent of loans purchased in the secondary market. Perhaps even more telling, Advectis’ competitors have begun imitating the company’s “collaboration” positioning.

In late 2007, Advectis was acquired by Xerox Corporation and is now Xerox Mortgage Services. Arketi Group is currrently engaged in updating and rebranding many of the successful marketing programs under the new brand, as well as adapting their messaging to reflect developments in the mortgage industry.

BlitzDocs Case Studies.

http://xerox-xms.com/case.html