InterDigital Inc (IDCC)

[plumear]

Rich, good story and one I was not aware of. Regardless of the reason, it very much added to the mistique and enhanced the reputation of Coors beer. During that time, virtually everyone would tell you that Coors was the best beer on the market. After sales of Coors east of the Mississippi started, consumers eventually began to view Coors as really no different than any other beer.